The media in the past were not accorded with so much power in the past until Welle's play"war the of words"which gave scholars like Lasswell and Lippman the overall potential of the media and how their words so much impact on the mass and their thinking.through that the eefects theories were propounded.
Indeed the power of the media cannot be under estimated.For it is only the media which makes it possible for the dead to appear as ghosts,it is only through the media that humans beings can be made to fly,and it is only through the media that a person who is not atwin can be made a twin and veryn identical at that.this goes to show that the words or messages recieved by the people through the various media can make and unmake the society,since the mass virtually live on messages theyb recieve from the media.
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