The power and influence of the media

The media in the past were not accorded with so much power in the past until Welle's play"war the of words"which gave scholars like Lasswell and Lippman the overall potential of the media and how their words so much impact on the mass and their thinking.through that the eefects theories were propounded.


Indeed the power of the media cannot be under estimated.For it is only the media which makes it possible for the dead to appear as ghosts,it is only through the media that humans beings can be made to fly,and it is only through the media that a person who is not atwin can be made a twin and veryn identical at that.this goes to show that the words or messages recieved by the people through the various media can make and unmake the society,since the mass virtually live on messages theyb recieve from the media.

Effects of media messages on its audience

The society give credence to media communicators and therefore see them as knowledge banks.
They tend to believe them and live their lives in accordance with what they hear and see around them. Imagine a world without news, entertainment and communication at large,how boring it will be.Hence the society or masses depend solely on channels like Radio,TV, Internet, etc for news around the world and around them.Communicators being the mediators of what goes on and what is imparted unto the audience are advised to weigh their words before broadcasting.

The effects of media messages on audience ranges from psychological,timing, direct,indirect,and explanatory mechanism.The psychological aspect deals with the belief audience have after listening to or watching programs.Eg.The MTN advert about MTN family,which talks about the different types of people and their professional positions leaves an indelible mark in the minds of a service uses and they tend to feel a part and parcel of a bigger family without necessarily knowing them.

Topic: Hypodermic Needle Theory.
The Radio, a small to is a powerful medium that turns the lives of audience around.it deals with both the negative and positive aspect of issues.like a needle the above model injects messages into the systems of its audience and hence the masses accord messages sent by communicators as genuine.Eg.The supposed earthquake that was to befall Ghanaians was believed by all because people actually taught the source was the radio.

functions of the media

1. Create awareness: Social
2. Education : Social
3. Watchdog :Political
4. Entertainment : Social
5. Informs : Social
6. Settle Conflicts : Social
7. Platform for Expressions : Political
8. Encourage Initiative : Social
9. Employment :Economical
10. Stability : Political
11. Advertising : Economical
12. Agenda Setting : Social
13. Globalization : Social
14. Mouthpiece : Social
15. Gatekeeper : Political
16. Investigation : Social
17. Analysis / Interpret : Social
18. Knowledge Banks : Social
19. Link Between Government and People : Political
20. Historical Records : Social
21. Agitate For Change : Social
22. Mobilizer : Social

interview with a frend

Name:Abigail Addo

Medium type:tv

Why?

cos it combines movement sound and color which allows me to dream big

which of the tv stations do u normally watch?


viasat1

what is ur favorite programe?

At what time is it showed?


from monday to friday at 5pm

the Oprah Winfrey show.


hmmmm why is that?

cos it is very inspirational and fulfilling for me.Naturally i love noble people, especially those who are rich and yet feel the suffering of the vulnerable in the society and then move a step forward to use their positions to solicit funds for them. i feel lit is a kind of mentor ship since it is my dream to be a in position to help the needy.

Wat impact has this particular show made in ur life

it has not only encourage me but it has given me hope that someday my dream of helping the society will be achieved in due time.

Do you always make time to watch it?

yes,it is not easy but i try hard